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Challenge
Generating leads for niche product categories with minimal digital presence initially
Leads were initially generated only through traditional mediums.
Solution
Proposed to run Ads on Google for the product categories (current & voltage sensors) to generate sales qualified leads.
Ran A/B Tests to see which type of ads were giving better conversions.
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Result
Generating 5x ROAS consistently.
Generating an average of 25 to 30 SQLs every month.